In this section, I will teach you how to customize your online marketing efforts with tutorials and videos on the various content creation tools featured on this site.
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Give Your Videos a Professional Look!
When you scroll through YouTube videos you want to watch, notice that each video is accompanied by a picture, rather than an image of a clip of the video.
This is called a YouTube Thumbnail and is meant to grab your viewer's attention so that they watch YOUR video!
Here is a step-by-step walkthrough on how to create these thumbnails for FREE using the online graphics platform called Canva!
Most videos are just a person, like yourself, talking with maybe a background of either a photo or video. You an do it "live" or scripted. It often helps to have a script or plan, or else your video will be filled with "uhhs" and "umms"! LOL
One app I have tried is BigVu, which is like a mobile phone teleprompter. Compose your script or bullet points, and cut massive amounts of time from your video shoots!
You can achieve a good connection with your audience by simply recording yourself speaking. However, there are times when either, you don't need or don't WANT to show your face.
One way around this is to use AI avatars. These are like digital people that will say whatever you want with text-to-speech (TTS). While there are several platforms that do this, the best one I have used so far is Synthesia. I like this one because the voices are more fluid and natural. On some other platforms, the voice intonations sound like they are auto-tuned and you can tell it is artificial. But with Synthesia, you will not be able to tell that the voice is coming from a script that you just typed!
Here is a video tutorial on using this very fun platform!
Most beginners will just shoot a video of themselves talking and include their referral or affiliate link. Sure, that might work, but to attract viewers, you could add some "pizazz" or layers to create a more polished and professional look to your videos.
While there are enumerable video editing softwares, I like to use Canva, Camtasia, and Adobe Premier Pro. Canva is free to use and the most user-friendly. Camtasia is also easy to use, and allows more advanced layering of elements such as text, images, video, and animations. And Adobe Premier Pro is the professional video editing software where almost anything can be achieved, but has a steeper learning curve.
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